Ark Group buys Bushbaby
The Ark Group has taken over all the assets and IP of Calange Ltd. The primary reason for this is for the Bushbaby brand which in recent years has lost a prime position in the baby carrier market.
Tom Williams (MD Ark Consultants UK Ltd) says:
"We have previously worked with the Bushbaby brand and realised that it had potential. When we were given the opportunity of owning the brand we felt that this was an opportunity that we could not miss. We felt that we could apply the same formula to Bushbaby that we have applied to OMM and with the same successful results."